How Eko Health Doubled ROAS with Prescient's MMM

Eko Health designs and develops digital stethoscope technology with an AI-powered algorithm that helps healthcare professionals detect heart murmurs, atrial fibrillation, and other forms of heart disease.

Challenge: Leveraging MMM for incremental revenue

Eko Health's digital performance marketing was working well, but the team sensed untapped opportunities through predictive modeling. Senior Director of Consumer and Performance Marketing Joe Tertel sought faster implementation than typical tools offered, particularly as cookie and tracking reliability declined. They needed company-specific insights rather than recommendations based on external models.

Solution: Custom-built MMM with near-perfect forecasting

Prescient's custom-built MMM provided near-perfect spend forecasting. Recommendations began rolling in the same day data connected, with positive ROAS impact visible within 7 days of implementation.

Key capabilities included:

• Halo-Effects enabling understanding of how non-Amazon prospecting campaigns across Meta and TikTok impact downstream Amazon sales
• Granular top-of-funnel insights identifying immediate and time-lagged revenue impacts down to campaign level
• Forecasting accurate within 2% of real data up to 84 days out

Results

• 48% revenue lift
• 2x ROAS increase
• 43% website traffic growth
• 30% increase in ad spend budget