Customer segmentation
The practice of grouping customers into meaningful categories based on demographic, behavioral, or predictive signals to personalize marketing efforts.
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More General terms
Behavioral data
Information about how customers act, such as purchase patterns, browsing history, and engagement depth, used to build more accurate predictive models.
Bottom-of-funnel
The final stage of the marketing funnel where customers are closest to converting.
Churn
When an existing customer stops purchasing from or engaging with a brand; predictive models can flag churn risk early so retention efforts can kick in before customers disengage.
Conversion
A desired customer action, such as a purchase or sign-up.
Customer acquisition cost (CAC)
The total cost of acquiring a new customer through marketing efforts.