About BigCommerce
BigCommerce is an open SaaS ecommerce platform powering online stores for mid-market and enterprise brands across B2C and B2B. With flexible APIs and multi-storefront support, it serves brands that want more architectural control than hosted platforms typically allow.
How Prescient AI measures BigCommerce
Prescient AI ingests revenue, order, and customer data from your BigCommerce store and incorporates it into the Marketing Mix Model as a primary revenue source. This data serves as the dependent variable the model uses to measure the incremental impact of every marketing channel, tactic, and campaign in your mix, with daily updates keeping the view current.
Why measure BigCommerce with a Marketing Mix Model
Platform-reported attribution from Meta, Google, and your other channels routinely claims overlapping credit for the same BigCommerce order. A Marketing Mix Model resolves the conflict by measuring all channels simultaneously and isolating each one's incremental contribution to store revenue. It also reveals halo effects siloed reporting misses, like audio campaigns lifting branded search or social spend driving marketplace sales alongside your DTC store.
