About Salesforce Commerce Cloud
Salesforce Commerce Cloud is a cloud-based ecommerce platform that powers online storefronts for B2C, B2B, and D2C brands. Built on the Salesforce ecosystem with AI-driven personalization, it helps brands manage digital commerce, order fulfillment, and customer experiences across channels.
How Prescient AI measures Salesforce Commerce Cloud
Prescient AI connects to your Salesforce Commerce Cloud instance and pulls revenue, order, and transaction data into the Marketing Mix Model as a core revenue source. This data serves as the dependent variable the model uses to measure the incremental impact of every marketing channel in your mix. By ingesting revenue at a granular level, the model can attribute sales lift to specific campaigns, tactics, and channels — giving you a clear read on which investments are driving growth on your Salesforce storefront.
Why measure Salesforce Commerce Cloud with a Marketing Mix Model
Your ecommerce platform captures what sold and when, but it cannot tell you why those sales happened. A Marketing Mix Model connects the revenue flowing through Salesforce Commerce Cloud to the full spectrum of marketing activity driving it — from paid social and search to affiliate programs and CTV campaigns. This unlocks the ability to forecast how budget changes will impact storefront revenue, identify halo effects where one channel's spend lifts another's conversions, and optimize your marketing mix based on forward-looking predictions rather than backward-looking dashboards.
