About Chewy Ads
Chewy Ads is the retail media offering of Chewy, the leading online pet retailer in the United States. It gives pet brands sponsored product placements and display advertising in front of high-intent pet parents shopping on Chewy, including its subscription-driven Autoship customer base.
How Prescient AI measures Chewy Ads
Prescient AI ingests spend and performance data from your Chewy Ads campaigns and incorporates it into the Marketing Mix Model alongside your other retail media, social, search, and brand channels. The model measures the incremental revenue Chewy Ads drives on Chewy, distinguishing ad-driven sales from the organic and subscription-driven demand that makes the platform's own reporting hard to interpret.
Why measure Chewy Ads with a Marketing Mix Model
On a marketplace with heavy repeat purchasing, sponsored ads often get credit for Autoship orders that were coming anyway. A Marketing Mix Model isolates what Chewy Ads incrementally adds, and quantifies the halo from your podcast, social, and CTV campaigns onto Chewy revenue. Brands can weigh Chewy Ads against Amazon Ads and other retail media with a consistent incremental standard, and scale each to its saturation point.
