About ezCater
ezCater is the largest online marketplace for business catering in the United States, connecting workplaces with restaurants and caterers nationwide. For food brands and restaurant groups, sponsored visibility on ezCater reaches corporate buyers who place large, recurring orders.
How Prescient AI measures ezCater
Prescient AI ingests spend and performance data from your ezCater advertising and incorporates it into the Marketing Mix Model alongside your other marketplace, search, and brand channels. The model measures the incremental orders and revenue ezCater promotion drives, separating ad-driven demand from the marketplace's organic traffic and repeat ordering behavior.
Why measure ezCater with a Marketing Mix Model
Marketplace promotion converts buyers who are already ordering, so its platform-reported performance blends captured demand with created demand. A Marketing Mix Model separates the two, quantifying what ezCater advertising truly adds and how it interacts with the rest of your media. Brands get a consistent incremental comparison between ezCater and every other channel competing for the same budget.
