About ShareASale
ShareASale, now part of the Awin network, is an affiliate marketing platform that connects brands with publishers who drive traffic and transactions on a performance basis. With a diverse merchant base spanning fashion, tech, finance, and more, ShareASale has been a staple of affiliate marketing programs for small and mid-size brands.
How Prescient AI measures ShareASale
Prescient AI ingests spend, commission, click, and revenue data from your ShareASale account and feeds it into the Marketing Mix Model alongside every other channel in your media mix. The model measures the incremental revenue your affiliate program delivers at the channel, tactic, and campaign level. With daily model updates, you get a current view of which publisher partnerships are generating genuine demand versus capturing conversions that would have happened organically.
Why measure ShareASale with a Marketing Mix Model
Affiliate programs are notorious for over-reporting their contribution because affiliates often enter the conversion path at the last touch, claiming credit for sales initiated by other channels. A Marketing Mix Model cuts through this by measuring the incremental lift ShareASale delivers after accounting for halo effects from paid media, email, organic search, and other touchpoints. This gives you the confidence to set commission rates that reflect actual value, forecast the revenue impact of scaling or restructuring your affiliate program, and understand where affiliate fits on the saturation curve within your broader marketing mix.
