Prescient AI
The Forward — Page 18
Forward-looking analysis and practical guidance for growth and marketing teams.
All articles
Dec 15, 2025 · Prescient Perspective
Most incrementality tests are not rigorous randomized controlled trials—here’s why
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Dec 12, 2025 · Marketing Measurement
MMM models: Understanding marketing’s true impact
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Dec 11, 2025 · Announcements
The hidden revenue TikTok Shop is driving (that TikTok can’t show you)
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Dec 10, 2025 · Attribution
Algorithmic attribution model: Understanding the reality of conversions
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Dec 9, 2025 · Attribution
Guide to effectively measure marketing attribution
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Dec 8, 2025 · Incrementality
What does incremental mean in marketing? A clear explanation and guide
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Dec 5, 2025 · Strategy
Customer journey attribution: Measuring every touchpoint
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Dec 4, 2025 · Announcements
Trust but validate: How to Pressure test your MMM before making million-dollar decisions
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Dec 3, 2025 · Strategy
Behavioral segmentation in marketing: A complete guide
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Dec 2, 2025 · Attribution
Channel attribution: Measuring what drives conversions
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Dec 2, 2025 · Marketing Measurement
How modern marketers are using cross-channel analytics for smarter decisions
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Nov 28, 2025 · Marketing Measurement
Is your attribution learning or just assuming?
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