The Forward — Page 17
All articles
Mar 18, 2026 · Prescient Perspective
If your MMM provider started in MTA, here's what might be happening with your data
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Mar 18, 2026 · Prescient Perspective
The problems with vibe-coded MMMs and what they cost you
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Mar 17, 2026 · Prescient Perspective
Prescient's branded search attribution FAQs and answers
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Mar 17, 2026 · Marketing Measurement
Model stability: a guide for marketers evaluating MMMs
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Mar 16, 2026 · Marketing Measurement
How often should your MMM be refreshed? Ideally, daily
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Mar 16, 2026 · POV
What is a vibe-coded MMM? A guide to what they are and their limitations
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Mar 13, 2026 · Marketing Measurement
What is causal marketing? A realistic look at what's possible
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Mar 13, 2026 · Marketing Measurement
What is a good R-squared value for an MMM?
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Mar 12, 2026 · POV
Sorry, 'causal MMM' is a misleading term
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Mar 12, 2026 · Marketing Measurement
Test-calibrated MMM: what it is and its two major flaws
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Mar 11, 2026 · Marketing Measurement
Predictive analytics in marketing: method and why models matter
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Mar 11, 2026 · Strategy
Using Prescient Branded Search Attribution for Strategy
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