The Forward — Page 16
All articles
Apr 20, 2026 · Strategy
A practical guide to cross-channel marketing strategy
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Apr 17, 2026 · Strategy
Your competitor's ad budget might be your best lead gen tool
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Apr 17, 2026 · Strategy
What is a good CLTV? It depends on more than you think
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Apr 16, 2026 · Marketing Measurement
The unique challenge of direct mail in cross channel attribution
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Apr 16, 2026 · POV
Why your organic traffic isn't actually organic
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Apr 15, 2026 · Strategy
How to increase customer lifetime value
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Apr 15, 2026 · Strategy
A practical guide to how to lower customer acquisition cost
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Apr 14, 2026 · Strategy
What LTV:CAC ratio means and why it matters
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Apr 14, 2026 · Marketing Measurement
What category demand is and why it matters
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Apr 13, 2026 · Marketing Measurement
What cross-channel marketing intelligence actually requires
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Apr 13, 2026 · Strategy
The hidden cost of cutting awareness spend
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Apr 10, 2026 · Strategy
What every marketers needs to know about media buying and planning
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