Prescient AI
The Forward — Page 19
Forward-looking analysis and practical guidance for growth and marketing teams.
All articles
Nov 26, 2025 · Strategy
Data-driven marketing: A complete guide to making smarter marketing decisions
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Nov 25, 2025 · Attribution
A complete guide to common marketing attribution models in 2025
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Nov 24, 2025 · Attribution
Why multi-channel attribution gives you directional insights—but not the full picture
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Oct 14, 2025 · Attribution
Media attribution: Identifying what really drives results
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Oct 10, 2025 · Insights
5 Things we learned from Prime Day heading into BF/CM
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Oct 8, 2025 · POV
Law #9: External forces are sabotaging your marketing attribution
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Oct 2, 2025 · Marketing Measurement
Maximize your ad spend: How marketing mix optimization can save budgets
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Oct 1, 2025 · POV
Law #8: Letting go of this decay myth will put you ahead of your competition
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Sep 29, 2025 · Marketing Measurement
MMM data requirements for marketers who can’t afford to guess
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Sep 25, 2025 · Marketing Measurement
Marketing mix modeling vs. media mix modeling: Is there a difference?
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Sep 24, 2025 · POV
Law #7: The diminishing returns myth that’s killing your growth
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Sep 23, 2025 · Marketing Measurement
What is media mix modeling (MMM) and how does it help businesses advertise effectively?
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