The Forward — Page 20
All articles
Feb 18, 2026 · POV
How to use post-purchase survey data in marketing measurement
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Feb 18, 2026 · Marketing Measurement
Return on marketing investment: How to calculate and improve your marketing ROI
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Feb 17, 2026 · Strategy
What is a good marketing efficiency ratio?
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Feb 17, 2026 · Marketing Measurement
Why traditional MMMs can’t avoid baseline leakage (and why that matters)
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Feb 16, 2026 · Strategy
How to collect zero-party data: Strategies and best practices
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Feb 16, 2026 · Strategy
Is second-party data the marketing measurement middle ground?
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Feb 12, 2026 · Trend Report
Brands selling on Amazon need to be advertising on this channel
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Feb 12, 2026 · POV
Your MMM is making assumptions you might not like
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Feb 11, 2026 · Trend Report
The best halo contributing channels for 2026
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Feb 11, 2026 · Strategy
What is MER marketing and why finance teams demand it
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Feb 11, 2026 · Strategy
Zero-party data vs first-party data: Understanding the difference and why both matter
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Feb 10, 2026 · Marketing Measurement
Is marketing efficiency ratio (MER) truly a helpful metric?
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