The Forward — Page 21
All articles
Feb 9, 2026 · Marketing Measurement
Understanding marketing efficiency ratio (MER): A complete guide
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Feb 9, 2026 · Strategy
Zero-party data: How to collect customer insights they actually want to share
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Feb 5, 2026 · Incrementality
Brand incrementality: Proving what brand spend drives
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Feb 5, 2026 · Strategy
How to use first-party data in marketing
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Feb 4, 2026 · Marketing Measurement
Baseline leakage: The hidden flaw destroying your marketing mix model
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Feb 4, 2026 · Strategy
How to determine cost of customer acquisition
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Feb 3, 2026 · Incrementality
Holdout testing: Understanding the limitations of point-in-time marketing measurement
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Feb 3, 2026 · Incrementality
What is A/B testing: A complete guide for marketers
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Feb 2, 2026 · Strategy
Customer acquisition formula: The blueprint behind sustainable growth
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Feb 2, 2026 · Marketing Measurement
Marketing effectiveness: Complete guide to measuring what actually drives growth
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Jan 29, 2026 · Marketing Measurement
How to measure TV advertising: A complete guide for modern marketers
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Jan 29, 2026 · POV
Why incrementality testing can’t tell you what to do next
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