The Forward — Page 21
All articles
Apr 16, 2026 · POV
Why your organic traffic isn't actually organic
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Apr 15, 2026 · Strategy
How to increase customer lifetime value
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Apr 15, 2026 · Strategy
A practical guide to how to lower customer acquisition cost
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Apr 14, 2026 · Strategy
What LTV:CAC ratio means and why it matters
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Apr 14, 2026 · Marketing Measurement
What category demand is and why it matters
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Apr 13, 2026 · Marketing Measurement
What cross-channel marketing intelligence actually requires
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Apr 13, 2026 · Strategy
The hidden cost of cutting awareness spend
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Apr 10, 2026 · Strategy
What every marketers needs to know about media buying and planning
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Apr 10, 2026 · Strategy
Brands using a regression-based MMM overspend by 81% during peak seasons
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Apr 9, 2026 · Strategy
How to calculate customer lifetime value (LTV)
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Apr 9, 2026 · Marketing Measurement
How to track cross channel performance of a marketing campaign
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Apr 8, 2026 · Marketing Measurement
What is attention measurement in advertising?
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