The Forward — Page 22
All articles
Jan 28, 2026 · Strategy
1st party data vs. 3rd party data: What marketers need to know
Read article
Jan 28, 2026 · Marketing Measurement
iROAS vs ROAS: Understanding true marketing impact
Read article
Jan 27, 2026 · Strategy
Understanding customer segmentation models: A complete guide
Read article
Jan 26, 2026 · Attribution
OTT measurement: Making streaming performance measurable
Read article
Jan 26, 2026 · Attribution
What is first party data and why it matters for your business
Read article
Jan 23, 2026 · Strategy
The 4 types of segmentation in marketing (and where teams get them wrong)
Read article
Jan 23, 2026 · Attribution
A guide to the data driven attribution model
Read article
Jan 22, 2026 · Attribution
Why account based marketing attribution is harder than you think
Read article
Jan 22, 2026 · Attribution
First touch vs last touch attribution: Which channel really deserves the credit?
Read article
Jan 21, 2026 · Attribution
The attribution problem: Why we keep blaming the wrong cause
Read article
Jan 20, 2026 · Attribution
Ad measurement: Understanding what’s actually working in your marketing in 2026
Read article
Jan 20, 2026 · Strategy
Data-driven marketing insights: Your complete guide to better decisions
Read article