Prescient Team

Feb 24 · Attribution

12 top marketing attribution software solutions: 2026 comparison guide

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Feb 5 · Incrementality

Brand incrementality: Proving what brand spend drives

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Feb 4 · Strategy

How to determine cost of customer acquisition

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Feb 2 · Strategy

Customer acquisition formula: The blueprint behind sustainable growth

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Jan 28 · Marketing Measurement

iROAS vs ROAS: Understanding true marketing impact

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Jan 26 · Attribution

OTT measurement: Making streaming performance measurable

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Jan 23 · Attribution

A guide to the data driven attribution model

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Jan 22 · Attribution

Why account based marketing attribution is harder than you think

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Jan 22 · Attribution

First touch vs last touch attribution: Which channel really deserves the credit?

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Jan 21 · Attribution

The attribution problem: Why we keep blaming the wrong cause

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Jan 16 · Attribution

MTA measurement: Finding truth across the customer journey?

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Jan 9 · Announcements

Winter 2025-2026: Your marketing measurement just got more powerful

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Jan 8 · Marketing Measurement

AI attribution: Who really gets credit for growth?

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Jan 8 · Attribution

MTA advertising: What it actually measures

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Jan 6 · Attribution

Google attribution: mapping the paths to conversion

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Jan 6 · POV

MMM saturation curves: Understanding when your marketing hits diminishing returns

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Jan 5 · Incrementality

Geo testing in marketing: What works, what doesn’t, and what to validate

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Jan 5 · Strategy

Types of segmentation in marketing: a complete guide

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Jan 2 · Attribution

Digital marketing attribution: Making sense of every touch

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Jan 1 · Attribution

Attribution marketing example: journey, models, and results

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Dec 26 · Attribution

8 Benefits of multi-touch attribution for better marketing decisions

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Dec 24 · Strategy

Predictive marketing: How AI-powered forecasting transforms campaign performance

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Dec 23 · Attribution

Choosing between last-touch and multi-touch attribution

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Dec 19 · Attribution

Understanding last touch attribution models

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Dec 18 · Incrementality

Incrementality testing: What it measures, what it misses, and how to use it wisely

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Dec 16 · Attribution

Understanding multi-touch attribution models

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Dec 12 · Marketing Measurement

MMM models: Understanding marketing’s true impact

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Dec 10 · Attribution

Algorithmic attribution model: Understanding the reality of conversions

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Dec 9 · Attribution

Guide to effectively measure marketing attribution

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Dec 8 · Incrementality

What does incremental mean in marketing? A clear explanation and guide

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Dec 5 · Strategy

Customer journey attribution: Measuring every touchpoint

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Dec 3 · Strategy

Behavioral segmentation in marketing: A complete guide

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Dec 2 · Attribution

Channel attribution: Measuring what drives conversions

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Dec 2 · Marketing Measurement

How modern marketers are using cross-channel analytics for smarter decisions

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Nov 26 · Strategy

Data-driven marketing: A complete guide to making smarter marketing decisions

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Nov 25 · Attribution

A complete guide to common marketing attribution models in 2025

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Nov 24 · Attribution

Why multi-channel attribution gives you directional insights—but not the full picture

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Sep 29 · Marketing Measurement

MMM data requirements for marketers who can’t afford to guess

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Sep 25 · Marketing Measurement

Marketing mix modeling vs. media mix modeling: Is there a difference?

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Sep 23 · Marketing Measurement

What is media mix modeling (MMM) and how does it help businesses advertise effectively?

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Sep 17 · Marketing Measurement

MMM vs MTA: Which marketing measurement approach actually works?

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Jul 17 · Marketing Measurement

How MMM can supercharge your growth stage: an expert guide

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Apr 23 · Strategy

Understanding and optimizing customer acquisition cost (CAC)

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Mar 26 · Announcements

Harness the power of Amazon with the new Prescient dashboard feature

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Mar 12 · Announcements

How our latest funding empowers your growth

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Dec 21 · Announcements

HexClad gained 85% more revenue and increased ROAS 30% with Prescient AI

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Nov 7 · Announcements

Good American exceeded their predicted revenue growth with Prescient AI

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Sep 26 · Announcements

Introducing our newest feature: Marketing Mix Optimizer

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Aug 11 · Marketing Measurement

Understanding marketing attribution & different methods

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Jul 3 · Marketing Measurement

How to track customers after third-party cookies go away

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May 24 · Incrementality

Is Incrementality the Key to Measuring Marketing Efforts?

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Apr 14 · Marketing Measurement

What is marketing mix modeling, and can it help your business?

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Mar 11 · Marketing Measurement

Why you can’t trust pixels for tracking your conversions

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Mar 10 · Marketing Measurement

If you’re not spending on branded keywords, you’re advertising for your competitors

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