Prescient Team
Team · Prescient AI
The Prescient AI team shares insights on marketing mix modeling, attribution, and data-driven growth strategies.
41 articles
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12 top marketing attribution software solutions: 2026 comparison guide
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Brand incrementality: Proving what brand spend drives
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How to determine cost of customer acquisition
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Customer acquisition formula: The blueprint behind sustainable growth
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iROAS vs ROAS: Understanding true marketing impact
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OTT measurement: Making streaming performance measurable
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A guide to the data driven attribution model
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Why account based marketing attribution is harder than you think
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First touch vs last touch attribution: Which channel really deserves the credit?
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The attribution problem: Why we keep blaming the wrong cause
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MTA measurement: Finding truth across the customer journey?
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Winter 2025-2026: Your marketing measurement just got more powerful
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AI attribution: Who really gets credit for growth?
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MTA advertising: What it actually measures
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Google attribution: mapping the paths to conversion
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MMM saturation curves: Understanding when your marketing hits diminishing returns
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Geo testing in marketing: What works, what doesn’t, and what to validate
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Types of segmentation in marketing: a complete guide
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Digital marketing attribution: Making sense of every touch
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Attribution marketing example: journey, models, and results
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8 Benefits of multi-touch attribution for better marketing decisions
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Predictive marketing: How AI-powered forecasting transforms campaign performance
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Choosing between last-touch and multi-touch attribution
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Understanding last touch attribution models
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Incrementality testing: What it measures, what it misses, and how to use it wisely
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Understanding multi-touch attribution models
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MMM models: Understanding marketing’s true impact
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Algorithmic attribution model: Understanding the reality of conversions
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Guide to effectively measure marketing attribution
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What does incremental mean in marketing? A clear explanation and guide
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Customer journey attribution: Measuring every touchpoint
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Behavioral segmentation in marketing: A complete guide
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Channel attribution: Measuring what drives conversions
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How modern marketers are using cross-channel analytics for smarter decisions
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Data-driven marketing: A complete guide to making smarter marketing decisions
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A complete guide to common marketing attribution models in 2025
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Why multi-channel attribution gives you directional insights—but not the full picture
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MMM data requirements for marketers who can’t afford to guess
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Marketing mix modeling vs. media mix modeling: Is there a difference?
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What is media mix modeling (MMM) and how does it help businesses advertise effectively?
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MMM vs MTA: Which marketing measurement approach actually works?
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