Prescient Team

12 top marketing attribution software solutions: 2026 comparison guide

Brand incrementality: Proving what brand spend drives

How to determine cost of customer acquisition

Customer acquisition formula: The blueprint behind sustainable growth

iROAS vs ROAS: Understanding true marketing impact

OTT measurement: Making streaming performance measurable

A guide to the data driven attribution model

Why account based marketing attribution is harder than you think

First touch vs last touch attribution: Which channel really deserves the credit?

The attribution problem: Why we keep blaming the wrong cause

MTA measurement: Finding truth across the customer journey?

Winter 2025-2026: Your marketing measurement just got more powerful

AI attribution: Who really gets credit for growth?

MTA advertising: What it actually measures

Google attribution: mapping the paths to conversion

MMM saturation curves: Understanding when your marketing hits diminishing returns

Geo testing in marketing: What works, what doesn’t, and what to validate

Types of segmentation in marketing: a complete guide

Digital marketing attribution: Making sense of every touch

Attribution marketing example: journey, models, and results

8 Benefits of multi-touch attribution for better marketing decisions

Predictive marketing: How AI-powered forecasting transforms campaign performance

Choosing between last-touch and multi-touch attribution

Understanding last touch attribution models

Incrementality testing: What it measures, what it misses, and how to use it wisely

Understanding multi-touch attribution models

MMM models: Understanding marketing’s true impact

Algorithmic attribution model: Understanding the reality of conversions

Guide to effectively measure marketing attribution

What does incremental mean in marketing? A clear explanation and guide

Customer journey attribution: Measuring every touchpoint

Behavioral segmentation in marketing: A complete guide

Channel attribution: Measuring what drives conversions

How modern marketers are using cross-channel analytics for smarter decisions

Data-driven marketing: A complete guide to making smarter marketing decisions

A complete guide to common marketing attribution models in 2025

Why multi-channel attribution gives you directional insights—but not the full picture

MMM data requirements for marketers who can’t afford to guess

Marketing mix modeling vs. media mix modeling: Is there a difference?

What is media mix modeling (MMM) and how does it help businesses advertise effectively?

MMM vs MTA: Which marketing measurement approach actually works?