About Grubhub Ads
Grubhub is one of the leading food delivery marketplaces in the United States, and its advertising products give brands and merchants sponsored visibility in front of consumers actively browsing for their next order. Placements reach diners at the point of decision, when cart intent is highest.
How Prescient AI measures Grubhub Ads
Prescient AI ingests spend and performance data from your Grubhub advertising campaigns and incorporates it into the Marketing Mix Model alongside every other channel you run. The model measures the incremental orders and revenue Grubhub Ads drive, separating ad-driven demand from the marketplace's organic traffic and from demand created upstream by your brand media.
Why measure Grubhub Ads with a Marketing Mix Model
Marketplace advertising captures demand as often as it creates it. A Marketing Mix Model distinguishes the two, quantifying the true incremental contribution of Grubhub Ads and the halo effects flowing into it from social, CTV, and audio campaigns. Brands can compare Grubhub against Uber Eats, DoorDash, and the rest of the mix on one incremental standard, and find each platform's saturation point before overspending.
