About Kohl's Media Network
Kohl's Media Network is the retail media arm of Kohl's, one of the largest department store chains in the US. It offers brands sponsored placements, onsite display, and offsite campaigns built on Kohl's shopper data, with particular relevance for beauty brands reaching customers through Sephora at Kohl's.
How Prescient AI measures Kohl's Media Network
Prescient AI ingests spend and performance data from your Kohl's Media Network campaigns and incorporates it into the Marketing Mix Model alongside every other channel. The model measures the incremental revenue those campaigns drive at Kohl's, separating ad-driven sales from baseline store traffic, promotional cycles, and demand created by the rest of your media mix.
Why measure Kohl's Media Network with a Marketing Mix Model
Retail media reporting stops at the retailer's walls. A Marketing Mix Model measures Kohl's Media Network in the context of your full mix: how it interacts with the social and CTV campaigns creating demand upstream, whether it cannibalizes sales you would have captured anyway, and how its incremental return compares to retail media on Target, Walmart, or Amazon. That standardized view lets brands allocate retail media budgets across accounts with confidence.
