About PebblePost
PebblePost is the pioneer of Programmatic Direct Mail, a marketing channel that uses online browsing intent data to trigger highly targeted physical mail pieces to consumers within 12-24 hours. Brands use PebblePost to reach high-intent shoppers at home with personalized offers, bridging the gap between digital signals and offline touchpoints.
How Prescient AI measures PebblePost
Prescient AI ingests campaign-level spend and mail volume data from PebblePost, feeding it into the Marketing Mix Model alongside your digital, TV, and other offline channels. The model measures how programmatic direct mail incrementally drives revenue — accounting for the inherent time lag between when a mail piece lands and when a conversion occurs. With weekly model updates for offline channels, Prescient gives you an accurate read on PebblePost's contribution that respects the unique cadence of physical mail delivery.
Why measure PebblePost with a Marketing Mix Model
Direct mail creates a measurement challenge that digital attribution was never designed to solve. A consumer receives a mail piece, and days later searches your brand, clicks a Meta ad, or visits your site directly — but no pixel connects those events. A Marketing Mix Model captures these halo effects by measuring PebblePost's influence on downstream digital activity, branded search volume, and overall conversion rates. With Prescient AI, you can forecast the incremental impact of scaling your programmatic direct mail program, understand how mail and digital channels reinforce each other, and optimize your cross-channel budget with a forward-looking view that accounts for both online and offline touchpoints.
