About RedVest Media
RedVest Media is Ace Hardware's retail media network, launched in 2025 and powered by Epsilon Retail Media. It gives brands access to Ace's shoppers through onsite ads, programmatic display, video, CTV, and in-store placements across more than 5,000 locally owned Ace stores and AceHardware.com.
How Prescient AI measures RedVest Media
Prescient AI ingests spend and performance data from your RedVest Media campaigns and incorporates it into the Marketing Mix Model alongside your other retail media, digital, and brand channels. The model measures the incremental revenue RedVest campaigns drive at Ace Hardware, separating ad-driven sales from baseline velocity and the seasonal demand patterns of the home improvement category.
Why measure RedVest Media with a Marketing Mix Model
New retail media networks arrive with closed-loop dashboards that are hard to compare against the rest of your mix. A Marketing Mix Model holds RedVest Media to the same incremental standard as every other channel, quantifying how it interacts with the national media that drives shoppers into Ace stores and how its returns scale with spend. Paired with Ace Hardware revenue measurement, brands see their full Ace business in one model.
