About Tinuiti
Tinuiti is the largest independent performance marketing agency in the US, managing over $4 billion in digital media across search, social, commerce, and TV. Following its acquisition of Bliss Point Media, Tinuiti offers brands managed media services spanning streaming and linear TV alongside their digital channels.
How Prescient AI measures Tinuiti
Prescient AI ingests managed media data from Tinuiti-run campaigns — including spend, impressions, and delivery metrics for streaming and linear TV placements — and incorporates it into the Marketing Mix Model alongside all other channels in your media mix. The model measures the incremental contribution of Tinuiti-managed TV campaigns to revenue at the tactic and campaign level, giving both your internal team and your agency a shared, objective view of performance. This eliminates the gap that often exists between agency-reported metrics and the actual business outcomes those campaigns produce.
Why measure Tinuiti with a Marketing Mix Model
Agency-managed TV campaigns are notoriously difficult to evaluate in isolation because their impact shows up across multiple downstream channels. A Marketing Mix Model captures these halo effects — quantifying how a streaming ad managed by Tinuiti drives search volume, lifts DTC conversions, or increases Amazon sales days after exposure. The model also provides saturation curves and forward-looking forecasts, so you and your agency can collaborate around a shared framework for scaling TV investment and optimizing the split between streaming and linear with clarity rather than guesswork.
