About Yelp Ads
Yelp is the leading platform for local business discovery in the United States, where consumers actively search and compare before choosing where to spend. Yelp Ads gives brands and multi-location businesses sponsored visibility in those high-intent local searches and on competitor pages.
How Prescient AI measures Yelp Ads
Prescient AI ingests spend and performance data from your Yelp campaigns and incorporates it into the Marketing Mix Model alongside your search, social, and brand channels. The model measures the incremental revenue Yelp drives, separating customers your ads genuinely won from those who would have found and chosen you organically on the platform.
Why measure Yelp Ads with a Marketing Mix Model
Local search advertising reaches consumers late in their decision, which inflates its platform-reported performance with demand created elsewhere. A Marketing Mix Model measures what Yelp Ads incrementally adds after accounting for the brand and social media that made consumers search in the first place. Businesses can compare Yelp to Google and other search investments on one standard, and put each dollar where it wins the most new customers.
