The Forward — Page 25
All articles
Feb 12, 2026 · POV
Your MMM is making assumptions you might not like
Read article
Feb 11, 2026 · Trend Report
The best halo contributing channels for 2026
Read article
Feb 11, 2026 · Strategy
What is MER marketing and why finance teams demand it
Read article
Feb 11, 2026 · Strategy
Zero-party data vs first-party data: Understanding the difference and why both matter
Read article
Feb 10, 2026 · Marketing Measurement
Is marketing efficiency ratio (MER) truly a helpful metric?
Read article
Feb 9, 2026 · Marketing Measurement
Understanding marketing efficiency ratio (MER): A complete guide
Read article
Feb 9, 2026 · Strategy
Zero-party data: How to collect customer insights they actually want to share
Read article
Feb 5, 2026 · Incrementality
Brand incrementality: Proving what brand spend drives
Read article
Feb 5, 2026 · Strategy
How to use first-party data in marketing
Read article
Feb 4, 2026 · Marketing Measurement
Baseline leakage: The hidden flaw destroying your marketing mix model
Read article
Feb 4, 2026 · Strategy
How to determine cost of customer acquisition
Read article
Feb 3, 2026 · Incrementality
Holdout testing: Understanding the limitations of point-in-time marketing measurement
Read article