All articles
Jul 17, 2024 · Marketing Measurement
How MMM can supercharge your growth stage: an expert guide
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Apr 23, 2024 · Strategy
Understanding and optimizing customer acquisition cost (CAC)
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Mar 26, 2024 · Announcements
Harness the power of Amazon with the new Prescient dashboard feature
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Mar 12, 2024 · Announcements
How our latest funding empowers your growth
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Feb 17, 2024 · Attribution
Why marketing leaders prefer marketing mix modeling over multi-touch attribution
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Dec 21, 2023 · Announcements
HexClad gained 85% more revenue and increased ROAS 30% with Prescient AI
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Nov 7, 2023 · Announcements
Good American exceeded their predicted revenue growth with Prescient AI
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Sep 26, 2023 · Announcements
Introducing our newest feature: Marketing Mix Optimizer
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Aug 11, 2023 · Marketing Measurement
Understanding marketing attribution & different methods
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Jul 3, 2023 · Marketing Measurement
How to track customers after third-party cookies go away
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May 24, 2023 · Incrementality
Is Incrementality the Key to Measuring Marketing Efforts?
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Apr 14, 2023 · Marketing Measurement
What is marketing mix modeling, and can it help your business?
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