The Forward — Page 26
All articles
Feb 3, 2026 · Incrementality
What is A/B testing: A complete guide for marketers
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Feb 2, 2026 · Strategy
Customer acquisition formula: The blueprint behind sustainable growth
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Feb 2, 2026 · Marketing Measurement
Marketing effectiveness: Complete guide to measuring what actually drives growth
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Jan 29, 2026 · Marketing Measurement
How to measure TV advertising: A complete guide for modern marketers
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Jan 29, 2026 · POV
Why incrementality testing can’t tell you what to do next
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Jan 28, 2026 · Strategy
1st party data vs. 3rd party data: What marketers need to know
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Jan 28, 2026 · Marketing Measurement
iROAS vs ROAS: Understanding true marketing impact
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Jan 27, 2026 · Strategy
Understanding customer segmentation models: A complete guide
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Jan 26, 2026 · Attribution
OTT measurement: Making streaming performance measurable
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Jan 26, 2026 · Attribution
What is first party data and why it matters for your business
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Jan 23, 2026 · Strategy
The 4 types of segmentation in marketing (and where teams get them wrong)
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Jan 23, 2026 · Attribution
A guide to the data driven attribution model
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