The Forward — Page 27
All articles
Dec 29, 2025 · POV
Respecting user data privacy is just good business
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Dec 26, 2025 · Attribution
8 Benefits of multi-touch attribution for better marketing decisions
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Dec 24, 2025 · Strategy
Predictive marketing: How AI-powered forecasting transforms campaign performance
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Dec 23, 2025 · Attribution
Choosing between last-touch and multi-touch attribution
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Dec 22, 2025 · POV
Why using test data can make your MMM less accurate (and when it might help)
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Dec 19, 2025 · Attribution
Understanding last touch attribution models
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Dec 18, 2025 · Incrementality
Incrementality testing: What it measures, what it misses, and how to use it wisely
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Dec 17, 2025 · Announcements
Your media spend is driving more retail sales than you think (here’s how to see it)
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Dec 16, 2025 · Attribution
Understanding multi-touch attribution models
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Dec 15, 2025 · Prescient Perspective
Most incrementality tests are not rigorous randomized controlled trials—here’s why
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Dec 12, 2025 · Marketing Measurement
MMM models: Understanding marketing’s true impact
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Dec 11, 2025 · Announcements
The hidden revenue TikTok Shop is driving (that TikTok can’t show you)
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