The Forward — Page 24
All articles
Jan 6, 2026 · Attribution
Google attribution: mapping the paths to conversion
Read article
Jan 6, 2026 · POV
MMM saturation curves: Understanding when your marketing hits diminishing returns
Read article
Jan 5, 2026 · Incrementality
Geo testing in marketing: What works, what doesn’t, and what to validate
Read article
Jan 5, 2026 · Strategy
Types of segmentation in marketing: a complete guide
Read article
Jan 2, 2026 · Attribution
Digital marketing attribution: Making sense of every touch
Read article
Jan 1, 2026 · Attribution
Attribution marketing example: journey, models, and results
Read article
Jan 1, 2026 · POV
Model calibration 101: Understanding MMM calibration for marketers
Read article
Dec 30, 2025 · POV
What TikTok Shop halo effects mean for your content strategy
Read article
Dec 29, 2025 · POV
Respecting user data privacy is just good business
Read article
Dec 26, 2025 · Attribution
8 Benefits of multi-touch attribution for better marketing decisions
Read article
Dec 24, 2025 · Strategy
Predictive marketing: How AI-powered forecasting transforms campaign performance
Read article
Dec 23, 2025 · Attribution
Choosing between last-touch and multi-touch attribution
Read article