The Forward — Page 24
All articles
Feb 24, 2026 · Marketing Measurement
What is ACoS? The metric every advertiser should know (and its limits)
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Feb 23, 2026 · Marketing Measurement
How to calculate return on marketing investment
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Feb 23, 2026 · Strategy
Here’s what happens when you turn off branded search campaigns
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Feb 19, 2026 · Marketing Measurement
The adstock effect in marketing: Why your ads keep working after you stop paying for them
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Feb 19, 2026 · Attribution
What is data attribution in marketing?
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Feb 18, 2026 · POV
How to use post-purchase survey data in marketing measurement
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Feb 18, 2026 · Marketing Measurement
Return on marketing investment: How to calculate and improve your marketing ROI
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Feb 17, 2026 · Strategy
What is a good marketing efficiency ratio?
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Feb 17, 2026 · Marketing Measurement
Why traditional MMMs can’t avoid baseline leakage (and why that matters)
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Feb 16, 2026 · Strategy
How to collect zero-party data: Strategies and best practices
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Feb 16, 2026 · Strategy
Is second-party data the marketing measurement middle ground?
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Feb 12, 2026 · Trend Report
Brands selling on Amazon need to be advertising on this channel
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