Will Holtz

Contributor · Marketing Strategist

Will Holtz writes about marketing strategy, budget optimization, and ROAS improvement for growth teams at Prescient AI.

4 articles

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Is YouTube an overlooked powerhouse in your marketing mix?
Trend Report · Aug 18

Is YouTube an overlooked powerhouse in your marketing mix?

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YouTube MMM benchmarks
Prescient Perspective · Mar 6

YouTube MMM benchmarks

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AppLovin MMM benchmarks – part II
Prescient Perspective · Dec 16

AppLovin MMM benchmarks – part II

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AppLovin MMM benchmarks – part I
Prescient Perspective · Nov 19

AppLovin MMM benchmarks – part I

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