Prescient AI named Predictive Analytics Solution of the Year in the 2026 MarTech Breakthrough Awards

Prescient AI has been named winner of Predictive Analytics Solution of the Year in the 2026 MarTech Breakthrough Awards, recognized under the program's Analytics & Intelligence Tools category. The award comes from MarTech Breakthrough, a leading market intelligence organization tracking innovation across the global marketing, sales, and advertising technology industry. Now in its 9th year, this year's program evaluated more than 4,000 nominations from martech companies around the world.

A competitive field

Winning a MarTech Breakthrough Award means going through a review process built to separate genuine innovation from marketing claims. Judges evaluate submissions on the strength of the underlying technology, not just how a company talks about itself, and this year's winners list includes names like Adobe, Klaviyo, Similarweb, and Acxiom alongside a long list of other martech companies pushing the industry forward. Landing in that group is a meaningful signal that Prescient's approach to predictive marketing measurement holds up next to some of the biggest names in the space.

What this recognition reflects

Most marketing reporting tools are built to tell you what already happened. Prescient was built to do something different: use an independent, model-driven approach to marketing mix modeling that helps brands understand where their next dollar is most likely to perform, not just where the last one went. That distinction, forward-looking guidance instead of backward-looking reporting, is at the center of what this award recognizes.

Prescient co-founder and CTO Cody shared his take on the recognition:

"We always set out to build a platform that was more than backward-looking. Yes, marketers need to know what happened. But more than anything in today's fast digital marketing world, they need to know where to put their next dollar and feel confident in that decision. That's the conversation we've always wanted to be a part of, and we're honored and thrilled to be recognized in that space."

“We set out to deliver a transformative solution that could genuinely improve how our customers operate, decide, and grow. Something that replaces failing measurement frameworks that can't keep pace with today's high-stakes marketing environments. So we started from scratch to help markets answer the questions that matter most,” said Will Holtz, Interim CEO of Prescient AI. “We’re grateful to MarTech Breakthrough for the ‘Predictive Analytics Solution of the Year’ award. We believe every ad dollar should be measurable, leading us to combine our deep expertise and technology with real-world marketing experience to build models that actually reflect how advertising works.”

About us

Prescient's marketing mix modeling platform gives omnichannel brands an independent, model-based view of what's actually driving performance across every channel, from paid media to retail partners like Target, Walmart, and Ulta. Instead of relying on any single platform's self-reported numbers, Prescient uses that data as one input into a broader model built to help marketers make confident decisions about where to spend next.

If you're curious what a predictive, model-driven approach to marketing measurement could mean for your team, book a demo to see the Prescient platform in action.