About Magellan AI
Magellan AI is the leading podcast advertising intelligence and measurement platform, covering over 50,000 podcasts with tools for media planning, ad verification, and attribution. Brands and agencies use it to plan, buy, and measure audio advertising campaigns across podcast, streaming audio, and video channels.
How Prescient AI measures Magellan AI
Prescient AI ingests podcast advertising spend and performance data from Magellan AI, including campaign-level spend, impressions, and attribution events. This data feeds directly into the Marketing Mix Model alongside your paid social, search, TV, and other channels, giving the model the signal it needs to measure podcast advertising's incremental contribution to revenue. Because Prescient's models update daily, you can track how shifts in podcast ad investment affect outcomes across your full marketing mix in near real-time.
Why measure Magellan AI with a Marketing Mix Model
Podcast advertising is notoriously difficult to measure with last-click attribution — listeners often convert hours or days after hearing an ad, and they rarely click a trackable link. Platform-reported metrics capture only a fraction of podcast's actual influence. A Marketing Mix Model solves this by measuring podcast's contribution statistically, including halo effects like podcast ads driving branded search volume or boosting conversion rates on your website. With Prescient AI, you can see exactly where podcast sits on its saturation curve, forecast the incremental return of your next dollar of audio spend, and optimize budget allocation across channels with confidence.
