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Recent Thoughts.

5 Things we learned from Prime Day heading into BF/CM
October 10, 2025

5 Things we learned from Prime Day heading into BF/CM

Prime Day isn’t a dress rehearsal anymore—it’s a full-scale performance event that reveals critical insights about how brands should approach the peak holiday season. Our analysis of both July and … Continued

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Q4 Holiday marketing trends: Your complete planning guide
July 31, 2025

Q4 Holiday marketing trends: Your complete planning guide

Our analysis across different industries reveals surprising trends that could reshape your approach to Q4 planning.

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