If you don’t measure the halo effects of YouTube campaigns, then you may be leaving your best player on the bench.  YouTube may be considered a legacy player in digital … Continued

There is also evidence that top-quartile brands have been figuring out YouTube channel while driving greater efficiency and incremental growth.

Since the release of AppLovin MMM benchmarks – part I, interest in the new channel has only intensified. Which is why I’m excited to release the second installment from Prescient’s … Continued

There’s a lot of hype around AppLovin in eCommerce. But still, tangible numbers have been hard to come by. At least until now. Below is the first part of an … Continued