Prescient AI

The Forward

Forward-looking analysis and practical guidance for growth and marketing teams.

Latest May 15, 2026

How to measure Meta effectively (Ads Manager doesn't tell the whole story)

Meta Ads Manager shows you useful data, but not the full picture. Here's how to measure Meta effectively, from the right metrics to revenue your dashboard misses.

Linnea Zielinski

Read article

All articles

May 15, 2026 · Marketing Measurement

Pixels vs. cookies: What they are, how they differ, and what's changing

Linnea Zielinski

Read article

May 14, 2026 · Marketing Measurement

What promotion effectiveness really measures and common pitfalls

Linnea Zielinski

Read article

May 13, 2026 · Strategy

Benefits of omnichannel marketing

Linnea Zielinski

Read article

May 13, 2026 · Strategy

BFCM marketing: How to run your best season and actually know why it worked

Linnea Zielinski

Read article

May 12, 2026 · Marketing Measurement

A practical guide to the best MMM tools for e-commerce brands

Linnea Zielinski

Read article

May 12, 2026 · Strategy

Key differences brands need to know about omnichannel vs. multichannel marketing

Linnea Zielinski

Read article

May 11, 2026 · Marketing Measurement

What is reach in marketing?

Linnea Zielinski

Read article

May 8, 2026 · Marketing Measurement

How to measure Pinterest effectively

Linnea Zielinski

Read article

May 8, 2026 · Strategy

What cookieless marketing means for how you measure performance

Linnea Zielinski

Read article

May 7, 2026 · POV

The branded search problem is bigger than your SERP

Linnea Zielinski

Read article

May 7, 2026 · Strategy

What is omnichannel marketing?

Linnea Zielinski

Read article

May 6, 2026 · Marketing Measurement

How to build a stack of marketing performance measurement tools

Linnea Zielinski

Read article