Prescient AI
The Forward
Forward-looking analysis and practical guidance for growth and marketing teams.
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Apr 29, 2026 · Marketing Measurement
What is server-side tracking and why are marketers switching to it?
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Apr 28, 2026 · Marketing Measurement
Leading tools for measuring incremental lift from CTV ads
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Apr 28, 2026 · Marketing Measurement
What do marketing mix models show advertisers?
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Apr 27, 2026 · Strategy
A marketer's guide to direct response marketing
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Apr 27, 2026 · Marketing Measurement
How to measure cross-channel attribution (& what brands still miss)
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Apr 24, 2026 · Marketing Measurement
What is marketing science?
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Apr 23, 2026 · Marketing Measurement
The best cross-channel marketing software for DTC brands
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Apr 23, 2026 · Strategy
Understanding customer acquisition cost vs. lifetime value
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Apr 22, 2026 · POV
If category demand is real, your organic attribution is wrong
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Apr 22, 2026 · Marketing Measurement
What is out-of-sample testing in MMM and why does it matter?
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Apr 21, 2026 · Marketing Measurement
A marketer’s guide to customer acquisition cost vs. retention cost
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Apr 21, 2026 · POV
What actually drives direct and organic traffic?
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