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Analysis, benchmarks, and practical guidance on marketing measurement and budget optimization for growth teams.

Can MMM predict what will happen if you increase ad spend?

Latest Oct 8, 2026

Can MMM predict what will happen if you increase ad spend?

Can MMM predict what will happen if you increase ad spend? Yes, if the model handles saturation and seasonality well. Here's where forecasts go wrong.

Linnea Zielinski

Linnea Zielinski

All articles

What is EDDM? Every Door Direct Mail explained

Oct 8, 2026 · Strategy

What is EDDM? Every Door Direct Mail explained

Linnea Zielinski

Can MMMs measure campaigns, or only channels?

Oct 7, 2026 · Marketing Measurement

Can MMMs measure campaigns, or only channels?

Linnea Zielinski

Top of funnel marketing tactics that work and how to prove it

Oct 7, 2026 · Strategy

Top of funnel marketing tactics that work and how to prove it

Linnea Zielinski

How do MMMs work? What happens between your data and your budget recommendation

Oct 6, 2026 · Marketing Measurement

How do MMMs work? What happens between your data and your budget recommendation

Linnea Zielinski

Cross-channel vs omnichannel marketing: The differences that matter for your budget

Oct 5, 2026 · Strategy

Cross-channel vs omnichannel marketing: The differences that matter for your budget

Linnea Zielinski

How effective is direct mail marketing? What the numbers show and what they miss

Oct 2, 2026 · Strategy

How effective is direct mail marketing? What the numbers show and what they miss

Linnea Zielinski

Top of funnel vs bottom of funnel: How they differ and how to balance your budget

Oct 2, 2026 · Strategy

Top of funnel vs bottom of funnel: How they differ and how to balance your budget

Linnea Zielinski

Multi-channel marketing challenges: What gets harder with every channel you add

Oct 1, 2026 · Marketing Measurement

Multi-channel marketing challenges: What gets harder with every channel you add

Linnea Zielinski

How AI is changing top of funnel demand generation

Sep 30, 2026 · POV

How AI is changing top of funnel demand generation

Linnea Zielinski

You’re underestimating the value of top of funnel marketing

Sep 29, 2026 · Strategy

You’re underestimating the value of top of funnel marketing

Linnea Zielinski

Are awareness campaigns effective?

Sep 28, 2026 · Strategy

Are awareness campaigns effective?

Linnea Zielinski

What marketers need to know about the Utah Consumer Privacy Act

Sep 28, 2026 · Marketing Measurement

What marketers need to know about the Utah Consumer Privacy Act

Linnea Zielinski

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