Single source attribution assigns all credit for a conversion to one touchpoint, typically the first or last interaction. In contrast, multi-touch attribution distributes credit across multiple touchpoints, recognizing the complex nature of customer journeys and the role of various interactions.
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What is the AI-driven attribution model?
An AI-driven attribution model uses artificial intelligence to dynamically analyze and assign credit to various marketing touchpoints.
What type of model is machine learning?
ML is used in various applications including predictive analytics and complex decision-making but it is not a model.
What is Google’s attribution model?
Within Google Ads, Google lets you choose which attribution model to use for each conversion action.
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