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The Forward

Forward-looking analysis and practical guidance for growth and marketing teams.

Latest May 13, 2026

Benefits of omnichannel marketing

Omnichannel marketing drives higher retention, stronger loyalty, and better ROI, but only if you can measure what's actually working across every channel.

Linnea Zielinski

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May 12, 2026 · Marketing Measurement

A practical guide to the best MMM tools for e-commerce brands

Linnea Zielinski

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May 12, 2026 · Strategy

Key differences brands need to know about omnichannel vs. multichannel marketing

Linnea Zielinski

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May 11, 2026 · Marketing Measurement

What is reach in marketing?

Linnea Zielinski

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May 8, 2026 · Marketing Measurement

How to measure Pinterest effectively

Linnea Zielinski

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May 8, 2026 · Strategy

What cookieless marketing means for how you measure performance

Linnea Zielinski

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May 7, 2026 · POV

The branded search problem is bigger than your SERP

Linnea Zielinski

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May 7, 2026 · Strategy

What is omnichannel marketing?

Linnea Zielinski

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May 6, 2026 · Marketing Measurement

How to build a stack of marketing performance measurement tools

Linnea Zielinski

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May 5, 2026 · Marketing Measurement

What is a directed acyclic graph (DAG)?

Linnea Zielinski

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May 5, 2026 · Strategy

What is a display ad? The basics and beyond

Linnea Zielinski

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May 4, 2026 · Marketing Measurement

How to measure TikTok effectively (instead of seeing half the story)

Linnea Zielinski

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May 4, 2026 · Marketing Measurement

Is attributing causality actually possible in marketing?

Linnea Zielinski

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