Updates
Product updates, new integrations, and improvements to the platform. Shipped regularly.
Prescient now supports revenue modeling for Amazon with Halo Effects! To get started and view modeled revenue attribution for your Amazon storefront, connect your Amazon Ads and Amazon Selling Partner accounts. Once the data has synced you’ll receive modeled revenue for all your amazon ads campaigns...
Read the full updateMNTN Connector is now available as a CTV channel
Now, users can include campaigns in their optimization knowing that spend will stay the same as it currently is, but they are making an explicit decision to not run the optimization procedure (but still see the forecast for that campaign in the scenario outcome).
Read the full updateWe found a number of issues with the original version of the CAC models where we were explaining too many of the total new customers from media spend (leaving little room for word of mouth, promotion periods, or non-measured channels). This version addresses these concerns through some ML model upda...
Read the full updateThese updates are only the surface. Book a demo to see how Prescient powers marketing measurement for growth teams.
