New Integrations
Taboola Connector
Taboola is now available as an advertising channel
Updates
Updates — Page 5
Product updates, new integrations, and improvements to the platform. Shipped regularly.
Fixed Optimization
Inaccurate "No Change" spend values
Resolved a bug 🐛 where the "No Change" spend in campaign forecasting did not match the Optimizer tool.
Improved Reporting
MMM Base vs Halo columns
Added new columns to split out Base and Halo revenue from total MMM Revenue on the Performance page.
New Halo effects
New Homepage
Unlock new possibilities and enhance your workflow on Prescient AI with our new Homepage dashboard experience.
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New Forecasting
Confidence Scores for Campaign Forecasting
We have added a new feature in our Campaign Forecasting feature in the drawers. With each forecast, users can now see our Confidence value so that they can evaluate risk while making spend change decisions.
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Improved Integrations
MMM Columns by Storefront
You can now segment revenue by storefront on the Performance page! To view the amount of revenue driven to your primary storefront (Shopify, SFCC, or GA) or the revenue driven to your Amazon storefront, navigate to the performance page and enable the ‘MMM Shopify’ and ‘MMM Amazon Revenue’ columns vi...
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🎉 Introducing Amazon Attribution with Halo Effects
Prescient now supports revenue modeling for Amazon with Halo Effects! To get started and view modeled revenue attribution for your Amazon storefront, connect your Amazon Ads and Amazon Selling Partner accounts. Once the data has synced you’ll receive modeled revenue for all your amazon ads campaigns...
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MNTN Connector
MNTN Connector is now available as a CTV channel
Improved Optimization
Optimizer Budget Locking
Now, users can include campaigns in their optimization knowing that spend will stay the same as it currently is, but they are making an explicit decision to not run the optimization procedure (but still see the forecast for that campaign in the scenario outcome).
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Shopify CAC Model: Released V2
We found a number of issues with the original version of the CAC models where we were explaining too many of the total new customers from media spend (leaving little room for word of mouth, promotion periods, or non-measured channels). This version addresses these concerns through some ML model upda...
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These updates are only the surface. Book a demo to see how Prescient powers marketing measurement for growth teams.