Updates
Product updates, new integrations, and improvements to the platform. Shipped regularly.
Now, users can include campaigns in their optimization knowing that spend will stay the same as it currently is, but they are making an explicit decision to not run the optimization procedure (but still see the forecast for that campaign in the scenario outcome).
Read the full updateWe found a number of issues with the original version of the CAC models where we were explaining too many of the total new customers from media spend (leaving little room for word of mouth, promotion periods, or non-measured channels). This version addresses these concerns through some ML model upda...
Read the full updateThese updates are only the surface. Book a demo to see how Prescient powers marketing measurement for growth teams.