Prescient AI

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Forward-looking analysis and practical guidance for growth and marketing teams.

Challenges of marketing attribution: Why most solutions still fall short

Latest Mar 9, 2026

Challenges of marketing attribution: Why most solutions still fall short

A car’s GPS is only as useful as the map it’s running on. If that map hasn’t been updated in years, doesn’t account for how roads connect to each other, and can only show you one street at a time, you might still get somewhere — just not efficiently. Marketing attribution has the same problem.

Linnea Zielinski

All articles

Understanding branded search campaign attribution in Prescient AI

Mar 9, 2026 · Marketing Measurement

Understanding branded search campaign attribution in Prescient AI

Linnea Zielinski

Direct vs. organic traffic: What the difference really tells you about your marketing

Mar 6, 2026 · Marketing Measurement

Direct vs. organic traffic: What the difference really tells you about your marketing

Linnea Zielinski

How last-click attribution hides the value of awareness campaigns

Mar 6, 2026 · POV

How last-click attribution hides the value of awareness campaigns

Linnea Zielinski

What “Bayesian” actually tells you about an MMM vendor (and what it doesn’t)

Mar 5, 2026 · Marketing Measurement

What “Bayesian” actually tells you about an MMM vendor (and what it doesn’t)

Linnea Zielinski

What is direct traffic (and why it’s not as mysterious as you think)

Mar 5, 2026 · Attribution

What is direct traffic (and why it’s not as mysterious as you think)

Linnea Zielinski

What is promotion analysis? A marketer’s guide to measuring what’s actually working

Mar 4, 2026 · Strategy

What is promotion analysis? A marketer’s guide to measuring what’s actually working

Linnea Zielinski

What is R-squared? A marketer’s guide to understanding model fit

Mar 4, 2026 · Marketing Measurement

What is R-squared? A marketer’s guide to understanding model fit

Linnea Zielinski

Branded search is purely incremental, but that doesn’t mean it isn’t critical

Mar 3, 2026 · POV

Branded search is purely incremental, but that doesn’t mean it isn’t critical

Linnea Zielinski

What is return on ad spend (ROAS)?

Mar 3, 2026 · Marketing Measurement

What is return on ad spend (ROAS)?

Linnea Zielinski

Conversion rate marketing: the complete guide for modern brands

Mar 2, 2026 · Strategy

Conversion rate marketing: the complete guide for modern brands

Linnea Zielinski

Your marketing drives retail sales. Now you can prove it.

Mar 2, 2026 · Announcements

Your marketing drives retail sales. Now you can prove it.

Linnea Zielinski

What is a Bayesian hierarchical model? A marketer’s plain-English guide

Feb 26, 2026 · Marketing Measurement

What is a Bayesian hierarchical model? A marketer’s plain-English guide

Linnea Zielinski