An example of marketing attribution is tracking a customer journey where a user clicks on a Facebook ad, then receives an email promotion, and finally makes a purchase through a Google search ad. Attribution helps in determining which channel or campaign played the most significant role in leading to the purchase. For Prescient’s dashboard, this includes “halo effects” or how your other campaigns affect paid search, organic search, and branded search like in the example above.
You may also like:
What is the AI-driven attribution model?
An AI-driven attribution model uses artificial intelligence to dynamically analyze and assign credit to various marketing touchpoints.
What type of model is machine learning?
ML is used in various applications including predictive analytics and complex decision-making but it is not a model.
What is Google’s attribution model?
Within Google Ads, Google lets you choose which attribution model to use for each conversion action.
[gravityform id="1" title="true" description="true" ajax="true"]